Malina

Malina

Malina is a serum specialist and the lead writer at Serums Insider, with a deep focus on ingredient quality, formulation science, and real-world results across every serum category — from vitamin C and retinol to hyaluronic acid, niacinamide, and peptide-based formulas. She combines close attention to texture, absorption, and how products perform over time with an honest, detail-first approach to reviewing, helping readers cut through inflated claims and find what actually works for their skin. Malina's guides are known for being thorough, practical, and refreshingly straightforward, making her a trusted voice for anyone looking to build a smarter skincare routine.

What Does Serum Do for Your Skin and Routine?

what does serum do

At its core, a skin serum is a concentrated treatment designed to deliver potent ingredients directly into the deeper layers of the epidermis. Unlike a standard moisturizer, which primarily focuses on creating a protective barrier to lock in moisture, a…